What food is best for your best friend?

It’s so difficult to choose. Enter any supermarket or pet store and you’re confronted by so many different brands. Smart packaging, images of happy and healthy dogs and what seems like the “perfect” ingredients. But are they? There’s a lot of dishonesty in the pet food business. Too many companies, especially the big brands, put profits before the health and well-being of your dog. Including cheap ingredients that are actually bad for their health and will shorten their lives. We think you’ll agree, it’s totally unacceptable.

That’s why we’ve created FOOD WATCH, a small guide to help you make the best choice for your dog. It includes what you should look for in tins, bags or packets of food. And what you should 100% avoid. If you have any specific questions that aren’t answered by our booklet, please don’t hesitate to contact me: kirill@equals.dog